Friday, April 27, 2012

Alternative Wine Labels and Wine Packaging

When thinking about wine we all imagine a classic glass bottle with a cork to be popped. Lately, there have been some revolutionaries who have decided to push the limits. While I absolutely love the design and panache, I'm left wondering what the wine actually tastes like.

I know that when I stand in the wine isle at the market there are some wines I will not even look at and there are others I will pull off the shelf to examine more closely. Being that I'm a bit of a foodie, I love reading the tasting notes. I'm always curios about what the producer imagines I will pair with their wine (spicy food, BBQ, pasta, etc.) So here's my query: Do we buy our wine like we buy books? Are we judging wine by the labels or are we willing to step out and try something with an alternative label or package?

Here are some examples of "stepping out" and taking some risks with wine labels and packaging.

Mini Garage Wines being produced in Germany by Anthony Hammond in a converted tractor warehouse. The image was provided by

"Very Chic" wine samplers from the Rhone Valley, France. This idea I love! I think this would be such a great hostess gift. The image was provided by

These wine cans come from an Australian Winery called "Barokes Convenient Wine". I'm not sure this is such a great idea though. My thinking is that someone might drink the wine similar to "chugging a beer" (and I really don't recommend that!)

Since I've only included a few examples of how creative people are being with labels and packaging, there will definitely be more posts to come. For now, let me know what you think!

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